About


Meet the Founder

Jennifer L Swanson MD FACEP ACC

Jennifer Swanson is a seasoned senior executive and a professional coach who understands how to see possibility and turn visions into real life achievement. Over her 25+ year career in healthcare as a physician leader, she demonstrated clinical and operational success in four different specialty areas of medicine (emergency medicine, urgent care, occupational medicine and primary care) and led organizations to top decile national performance in quality of care and customer satisfaction—while also improving financial and engagement metrics. In each position, she identified untapped talent, introduced reports to their first leadership roles, and then coached many on to more senior positions.   In 2021, Jennifer left her position as Associate Chief Medical Officer of Duke Primary Care and launched her company, Pocket Your Change Coaching and Consulting, LLC.  Jennifer is credentialed with the International Coaching Federation and also is a certified Gallup Strengths Coach.

While Jennifer is passionate about work with current or aspiring C-suite executives because of their profound influence on organizational culture and performance, her current coaching clients also include new leaders, non-profit executives, and any other courageous, authentic individual who wants to dig deep and take a strategic approach to developing a meaningful life. She offers affordable group and team coaching, as well as workshops in leadership, life design, well-being, and storytelling.

Personal Adventures and Philosophy

Possibilities aren’t always found traveling a traditional path. In her personal life, Jennifer has competed nationally in the sport of dressage on a palomino pony (yes, pony!) that she bought sight unseen off the internet. When a search to find the right land for her dream farm came up dry, she found her perfect solution on a road “not yet traveled.”  She purchased virgin real estate and developed an entire neighborhood–aptly named Greener Pastures.  Ever appreciative of a clever pun, she enjoys living her best life at Laughing Stock Farm and facilitating transformation for others at Pocket Your Change in Durham NC.

Review Jennifer’s CV.

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