About Jennifer

Authenticity—at work and in life—begins with understanding who you are and having the courage to lead from that place.



Jennifer L. Swanson, MD, ACC works with thoughtful, motivated individuals who have a sense they’re meant for more—more clarity, more impact, and a life that feels genuinely aligned. Before becoming a coach, Jennifer spent over two decades as a physician and healthcare executive, leading clinical teams and complex organizations. Along the way, she noticed something important: traditional leadership development often focuses on knowledge, but real growth comes from reflection, experimentation, and practicing new ways of showing up.

Today, Jennifer helps clients turn insight into action. She is an ICF-certified coach (ACC), a Certified Gallup Strengths Coach, and is trained in Equine-Facilitated Learning through The Herd Institute. Her work blends practical leadership development with deeper personal exploration—supporting clients in communication, storytelling, strategic thinking, team leadership, and navigating difficult conversations. While she works with clients across industries, her work especially resonates with people who feel a pull toward something more—greater authenticity, stronger alignment, and a clearer direction. Her approach is grounded in a simple belief: insight alone doesn’t create change. Growth happens when you apply what you’re learning, in real time, with support and honest feedback. She believes deeply in her client's ability to evolve their story—and build a life and leadership presence that truly fits.

Jennifer offers virtual coaching worldwide and immersive workshops at Laughing Stock Farm in North Carolina—where open land and horses create space for deeper reflection. Wherever clients engage, her focus remains the same: helping them grow into the leadership style and the lives they've dreamed of—and are ready to build.

Growth looks different here.

At Laughing Stock Farm, the horses are part of the facilitator team-- offering a unique kind of feedback, presence, and perspective.


Meet the Herd

Every member of our team has talent, experience, and a passion for coaching

Jennifer Swanson

Physician, Founder, & Chief Coaching Officer

Glitter

Senior Equine Facilitator & Boss Mare

Scotti

Associate Equine Facilitator & Obstacle Course Designer

Nano

Associate Equine Facilitator & Lifestyle Consultant

BOGO

Associate Equine Facilitator & Public Relations Director


Your next step doesn't have to be taken alone.

Book a discovery call

Hear from those who have transformed with us.

  • "As a new leader, my learning curve was steep--but Jennifer guided me through difficult conversations with both clarity and compassion. I always felt supported, never judged, and deeply inspired."

    Bindi Shukla MD
  • "Jennifer has been instrumental in developing our medical leaders through both structured programs and one-on-one coaching. Her thoughtful, question-based approach has helped numerous physicians grow and advance their careers."
    T. Andrew O'Donnell MD
  • "Jennifer directly shaped my growth as a manager--coaching me through leadership challenges, decision-making, and communication. Her support and trust helped me confidently step into and succeed in my role."
    Anonymous
    Raleigh NC
  • "Jennifer's coaching helped me gain clarity and reconnect with my purpose. With compassion and insight, she guided me to grow both personally and professionally in ways I hadn't imagined."

    MM

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